Here you can see Plan B dressed in a suit on the corner of the stage. This is different look to rap, when you look at the album, you don’t think about rap, but the idea is still crucial, you still need something to distinguish between is it rap or isn’t it, by having the name of the artist, fans can make the link between the well known rap artist and the different look that the artist has chosen to adopt. The words are presented in a theatre style way that is bold and striking.